GenevaHi All,
About commercialization in media, try some of these sources (some are
more historical in orientation than others; apologies for the
self-promotion; ironic for this topic, I know!):
Anderson, R., & Strate, L. A. (Eds.) (2000). Critical
studies in media commercialism. New York: Oxford
University Press.
Andersen, R. (1995). Consumer culture and TV
programming. Boulder, CO: Westview Press.
Bagdikian, B. (2000). The media monopoly (6th
ed.). Boston: Beacon Press.
Budd, M., Craig, S., & Steinman, C. (1999). Consuming
environments: television and commercial culture. New
Brunswick, NJ: Rutgers University Press.
McAllister, M. P. (1996). The commercialization of
American culture: New advertising, control and democracy.
Thousand Oaks, CA: Sage Publications.
McChesney, R. W. (1999). Rich media, poor democracy:
Communication politics in dubious times. Urbana, IL:
University of Illinois Press (see Chapter 3 on the Internet).
McChesney, R. W. (1993). Telecommunications, Mass Media, & Democracy:
The Battle for the Control of U.S. Broadcasting, 1928-1935. New York:
Oxford University Press.
Schiller, D. (1999). Digital Capitalism : Networking the Global
Market System. MIT Press
Hi:
I was wondering if anyone could help me locate any sources of
information that deal in-depth with the historical forces and interests
behind the commercialization of mass media and digital media in 20th
century America?
Thanks,
R. Inglis
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