Hi everyone,
 
 
Does anyone employ any kind of research ( Marketing Research methods like,-Audience Surveys, Focus Group Discussions,Projective techniques,Story completion etc )  to understand the audience's needs,  generate new ideas, -or- test the acceptability of theme/story/concept /star cast-(or-test anything important) in the  production or pre-production stage?
 
I am a researcher from India who wants to develop a research plan to assist the process of film making.
I would be thankful if someone  could give me a feedback on this .
 
Thanks in anticipation
Joe 

----
Screen-L is sponsored by the Telecommunication & Film Dept., the
University of Alabama: http://www.tcf.ua.edu