I must admit that >it's working because their doing a McDonalds shoot. Sounds like a "post hoc" argument to me. Chris Chris M. Worsnop Consultant, speaker, workshop leader, writer media education, assessment, writing Homepage: <http://www.screen.com/mnet/eng/speakers/cw/worsnop.htm> 2400 Dundas Street West Email: <[log in to unmask]> Unit 6, Suite 107 Phone: (905) 823-0875 Mississauga Ontario, Canada L5K 2R8 "The reward if a thing well done is to have done it." R.W. Emerson ---- Online resources for film/TV studies may be found at ScreenSite http://www.sa.ua.edu/screensite