I submitted this yesterday. It was approved it seems, but I got a rejection
notice
and the request to re-submit.
You might want to look at -Consumer Culture and TV Programming- by Robin
Anderson (Westview Press). To quote part of the back cover enconmium:
"The evaporation of the boundary between advertising and programming content . .
. ." Just got the book. so can't tell you much more, but seems relevant
to your inquiry.