SCREEN-L Archives

April 1996, Week 2

SCREEN-L@LISTSERV.UA.EDU
Options: Use Monospaced Font
Show Text Part by Default
Show All Mail Headers

Message: [<< First] [< Prev] [Next >] [Last >>]
Topic: [<< First] [< Prev] [Next >] [Last >>]
Author: [<< First] [< Prev] [Next >] [Last >>]

Print Reply
Subject:
movie market research
From:
Robert Krider <[log in to unmask]>
Reply To:
Film and TV Studies Discussion List <[log in to unmask]>
Date:
Tue, 9 Apr 1996 15:54:47 +0800
Content-Type:
text/plain
Parts/Attachments:
text/plain (16 lines) 
Does anyone know of any references or have any personal knowledge of the
extent and type of market research that major studios conduct prior to movie
release?  How much does a studio know about the potential success of a new
film?  About competitors' upcoming releases?  How do they use this
information (presumably for release timing)?  How confident are they in
their forecasts?  How accurate?
 
Thanks
Bob Krider
Dept of Marketing
Hong Kong University of Science and Technology
 
----
To signoff SCREEN-L, e-mail [log in to unmask] and put SIGNOFF SCREEN-L
in the message.  Problems?  Contact [log in to unmask]

ATOM RSS1 RSS2