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September 1995, Week 1

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Subject:	Studies using Telemetric data
From:	Alexander Nielsen TV-Medie <[log in to unmask]>
Reply To:	Film and TV Studies Discussion List <[log in to unmask]>
Date:	Wed, 6 Sep 1995 16:39:00 PDT
Content-Type:	text/plain
Parts/Attachments:	text/plain (18 lines)

I am curious about if there are any other subscribers to SCREEN-L who have
knowledge concerning studies which have used telemetric data on the level of
the individual television viewer, or if, in fact, any of you do research
utilizing this form of data.
 
I am aiming towards operationalizing certain concepts to aid the
understanding of the zapping, channel loyalty, and programme devotion
phenomena.
 
Best regards,
 
Alexander Nielsen, Audience Research Consultant
DR TV, Denmark.
 
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