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May 1995, Week 2

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Sender:
Film and TV Studies Discussion List <[log in to unmask]>
Subject:
Re: Research into Film & TV Advertising
From:
Brian L Robinson <[log in to unmask]>
Date:
Sun, 7 May 1995 10:40:32 CDT
Reply-To:
Film and TV Studies Discussion List <[log in to unmask]>
Parts/Attachments:
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----------------------------Original message----------------------------
>----------------------------Original message----------------------------
>Here are a couple of books you should check out for background information.
>
>Justin Wyatt, High Concept: Movies and Marketing in Hollywood.  Austin: U
>of Texas P, 1994.
>
>Harold L. Vogel, Entertainment Industry Economics: A Guide for Financial
>Analysis. 2nd edition?  Cambridge: Cambridge UP, 1990?
 
Thank you for your kind advice, from Robert Peters (researching teacher).
 
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~~~**~~~~   Brian L Robinson  [log in to unmask]
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