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Date: | Thu, 13 Apr 1995 14:37:39 CDT |
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VIDEO PUBLISHING
Marketing Your Big Idea
This full day seminar will be presented for the ITVA in Knoxville, TN on
Saturday, April 22nd, (please call Joanne Woods (615) 637-1010) and in London
for the Independent Film Workshop on May 20 (please call Elliot Grove
011-44-171-437-3991. (Check out our home page below for more information.)
Thank you.
with Michael Wiese
Introduction
I. DRAWING BACK THE BOW--The Big Picture
* Developing a Mission Statement
* Long Term Planning
* Working Your Circle of Influence
* Programming is a Marketing Decision
II. DEVELOPING THE CONCEPT
* Program Development
* Who is the Audience?
* Resources Available
* Promotable Elements
* Line Extensions
III. CREATIVE FINANCING: Shaking the Money Tree
* Finding Investors
* Co-Production Partners
* Home Video Suppliers
* Corporate Sponsors
* Designing for Maximum Revenue Streams
* Deferrals
IV. DEALS, PROFIT SHARING, NEGOTIATING
* Money Finders & Brokers
* Celebrity Talent
* Investors
* Deferments
* Creative Partners
* Limited Partnerships
V. MARKETING
* Marketing Your Project & Yourself
* Packaging Case Studies
* Selling to Different Audiences
* Direct Mail
* Direct Response Television
* Marketing Case Studies
Shirley MacLaine's Inner Workout
Dolphin
Hardware Wars
The Beach Boys
Healing Sexual Abuse
Diet for a New America
The McDougall Program
VI. THE ART OF SPINNING PLATES
VII. MANIFESTATION: Creating Something from Nothing
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