>Can anybody suggest why so many recent television commercials are

>being shot and shown in a letterbox format?  liz weis, brooklyn college

>film dept.

 

 

Perhaps they are trying to catch the attention of the viewers by making them

look somehow more artsy or important.  When you see something letterboxed,

you think "hey...is this a movie clip...what is this?  Oh, it's just a

commercial for Lexus."  But by then you have seen the Lexus, and "they've

got you."  I know it worked for me...

 

LUKE

 

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|   Luke T. Delwiche              internet:  [log in to unmask]    |

|                                 fax:       (608)264-2200                 |

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