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January 2019, Week 3

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Film and TV Studies Discussion List <[log in to unmask]>
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Tue, 15 Jan 2019 11:39:57 -0800
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Available Now for Free, Immediate Download and Review via


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*The Divo and the Duce: Promoting Film Stardom and Political Leadership in
1920s America
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*by Giorgio Bertellini

"This is a remarkable and timely study. Only someone with Bertellini’s
cross-disciplinary expertise and meticulous, dogged research skills could
pull together these cases and weave them together in a compelling account
of the 'cinema effect' on American politics. This is a model of
interdisciplinary, transnational scholarship."—*Barbara Spackman, Professor
of Italian and Comparative Literature, University of California, Berkeley*
"This book is fantastic, an eminently readable milestone in the study of
celebrity. Bertellini sets a new standard for archival and analytical
approaches to movie stardom in the 1920s while also illuminating the
political stakes of celebrity that resonate with twenty-first-century
culture."—*Gaylyn Studlar, author of This Mad Masquerade: Stardom and
Masculinity in the Jazz Age* "An astute and thought-provoking study that
brings together film studies and the transatlantic history of Italian
Fascism in an original way."—*Ruth Ben-Ghiat, Professor of Italian and
History, New York University * "Bertellini’s brilliant book shows clearly
how celebrity and promotional culture became integral to new practices of
mass governance in the early twentieth century. It is a crucial history,
essential also to any genealogy of the mediatized present and the rise of
modes of authoritarian and neofascist governance."—*Lee Grieveson, author
of Cinema and the Wealth of Nations: Media, Capital, and the Liberal World
System*

[image: Divo and the Duce.jpg]

In the post–World War I American climate of isolationism, nativism,
democratic expansion of civic rights, and consumerism, Italian-born star
Rodolfo Valentino and Italy’s dictator Benito Mussolini became surprising
paragons of authoritarian male power and mass appeal. Drawing on extensive
archival research in the United States and Italy, Giorgio Bertellini’s work
shows how their popularity, both political and erotic, largely depended on
the efforts of public opinion managers, including publicists, journalists,
and even ambassadors. Beyond the democratic celebrations of the Jazz Age,
the promotion of their charismatic masculinity through spectacle and press
coverage inaugurated the now-familiar convergence of popular celebrity and
political authority.


*This is the first volume in the new Cinema Cultures in Contact series,
coedited by Giorgio Bertellini, Richard Abel, and Matthew Solomon.*


*Giorgio Bertellini* is Professor of Film and Media History at the
University of Michigan. He is the author and editor of the award-winning
volumes *Italy in Early American Cinema: Race, Landscape, and the
Picturesque* and *Italian Silent Cinema: A Reader*.


About Luminos:
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Luminos
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University of California Press’ open access publishing program for
monographs. With the same high standards for selection, peer review,
production and marketing as our traditional program, Luminos is a
transformative model, built as a partnership where costs and benefits are
shared.
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