*REGISTRATION OPEN:*
*Transmedia UK: Sector by Sector*
*Media Convergence Research Centre** and **Centre for Culture and Creative
Industries *
*Bath Spa University, Corsham Court Campus*
*One-Day Academic-Industry Workshop:*
* Friday 24th November 2017, 9.30am-6.00pm*
*Industry Speakers:*
*Alison Norrington, Creative Director at StoryCentral Ltd.*
*Lana Beckwith, Senior Content Development Manager at HarperCollins*
*Nataly Rios Goico, Creative Consultant at Conducttr*
*Kate Fitzpatrick, Senior Strategist at e3 Media*
*Tim Kindberg, CEO at Matter 2 Media Ltd.*
Audiences now engage with media across multiple platforms, following the
fictions of films and books across social media and video games, exploring
brand universes and publishing enterprises across television, comics,
websites, apps, etc. This transmedia phenomenon is now a defining strategy
across the media industries for generating multiple revenue streams and for
building closer relationships between content, brands and audiences. But
when looking across the likes of online gaming, publishing, mobile media,
digital marketing, and film and television, which transmedia practices
really make up the UK's multiplatform landscape?
Transmedia UK: Sector by Sector tackles this question by beginning to map
the ways in which different UK media sectors are now responding to ideas,
concepts and pressures of transmediality. This academic-industry workshop
aims to identify the strategies and principles that now make up the
transmedia practices in and across online gaming, publishing, mobile media,
digital marketing, film and television and beyond, examining which practices
operate across these various sectors while exploring what it now means to
distinguish between storytelling, publishing, interactivity and marketing
in today's transmedia environment.
As well as the confirmed industry speakers, the workshop will also showcase
a range of academic perspectives on new developments in transmediality,
spanning film and television, digital and participatory storytelling,
heritage, pedagogy, publishing, advertising and marketing, mobile apps and
virtual environments.
*Organisations involved:*
- Conducttr <http://www.conducttr.com/>, a world-renowned audience
engagement platform that integrates storytelling with gaming automation to
build immersive, online and personalised gaming experiences for its users;
- HarperCollins <https://www.harpercollins.co.uk/>, one of the world’s
foremost book publishers with a catalogue ranging from fiction to apps;
- e3 Media <https://www.e3.co.uk/>, one of the UK’s most awarded
independent digital marketing agencies, providing creative solutions to
real-world business problems;
- Matter 2 Media Ltd. <http://matter2media.com/>, helping technologies
grow to solve business problems and create experiences for users via mobile
apps and social video;
- StoryCentral Ltd. <http://www.storycentral.com/>, which works globally
with such companies as Walt Disney Imagineering, SundanceTV/AMC
Networks, FOX International and Penguin to incubate new franchises,
participatory experiences, story architecture and audience engagement
strategies.
*To book your ticket, please book via the Eventbrite page here
<https://www.eventbrite.co.uk/e/transmedia-uk-sector-by-sector-one-day-academic-industry-workshop-tickets-39076774685?aff=eac2>.
*
*More details about the event, including a provisional schedule, can be
found here
<https://www.bathspa.ac.uk/liberal-arts/research/media-convergence-research-centre/transmedia-uk/>.Please
contact Matthew Freeman ([log in to unmask] <[log in to unmask]>)
for further information.*
*Dr Matthew Freeman, FHEA*
*Reader in Transmedia Communication*
*Director, Media Convergence Research Centre*
*Writing, Film and Digital CreativityBath Spa University*
Visit www.bathspa.ac.uk
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<http://www.linkedin.com/company/bath-spa-university>
Newton Park, Bath, BA2 9BN
Home of the Media Convergence Research Centre
<https://www.bathspa.ac.uk/liberal-arts/research/media-convergence-research-centre/>
T: +44 (0)1225 876708 <+44%201225%20876708>
Visit www.bathspa.ac.uk
Join us on: Facebook <http://www.facebook.com/bath.spa.university> | Twitter
<https://twitter.com/#%21/BathSpaUni> | YouTube
<http://www.youtube.com/BathSpaUniversity> | LinkedIn
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Newton Park, Bath, BA2 9BN
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