The Watching the Trailer website (www.watchingthetrailer.com<http://www.watchingthetrailer.com>) was established as a resource for academic discussions and work around trailers and related promotional materials.
This week, we’re pleased to present Jonathan Wroot’s work on the trailer as a branding device, in ‘The Story of Arrow Video, as Told by the Trailer for their DVDs’. This is available now via: http://www.watchingthetrailer.com/trailers-blog
Jonathan is only the most recent of our guest bloggers – you can find earlier posts from the Watching the Trailer project in our archives, including guest posts from: