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September 2011, Week 3

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Subject:
From:
Kevin Sanson <[log in to unmask]>
Reply To:
Kevin Sanson <[log in to unmask]>
Date:
Fri, 16 Sep 2011 14:20:05 -0700
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CFP: Connected
Viewing – Research on Emerging Trends 
DATES: October,
2011-August 2012
Media industries are undergoing dramatic changes as digital
distribution and social media transform almost every aspect of the
entertainment business.  The Media Industries Project (MIP) of the
Carsey-Wolf Center at UC Santa Barbara (http://www.carseywolf.ucsb.edu/mip), in collaboration with Warner Bros., is
assembling a team of researchers for a large-scale project to investigate
“connected viewing.” Specifically, we are examining emerging trends in digital distribution,
cloud storage technologies, and multiple screen exhibition practices. We are
also interested in new forms of audience activity and the cultural implications
of connected viewing. As patterns of media use are transformed by innovative
search and discovery technologies and social networking sites begin to figure
more prominently as delivery platforms, connected viewing becomes increasingly
significant for content providers, distribution networks, and consumers.  We encourage proposals to study these issues
from various perspectives and methodologies, but are especially receptive to
research questions that have clear implications for the media industries. We plan
to choose 4-5 research projects that will comprise our team by October 20, 2011.
The final dossier will be delivered in August, 2012. Principle investigators
will have the opportunity to interact with digital distribution executives at
Warner Bros. during the course of their research, and will receive funding for
their work.
Possible areas
of research include:
·      Connected
viewing and social media (Flixster, Facebook, Flickme, etc.)
·      Content
ownership and sharing (UltraViolet, iTunes, KeyChest, etc.)
·      Industry
designed interactive programming and connected viewing events (BD Live, Live
Tweeting events, HBO Connect, etc.)
·      Digital
distribution trends and technologies
·      Consumer
adoption and consumption of digital media
·      Connected
viewing and fandom
·      Search
and discovery
·      Gaming
and connected viewing
·      Global
connected viewing initiatives and audiences
·      Future
models of connected viewing
Investigators
will present their research to Warner Bros. executives at a workshop in August,
2012. They may then publish their funded research after the team’s final
presentation. In addition to scholarly articles or books, possible
results/deliverables might also include new models for connected viewing,
sharing, and/or viewer engagement; web-based projects related to social
networking and connected viewing; or large-scale analytical surveys, among
others. Interdisciplinary research and all imaginative approaches are
encouraged. 
All participants must be able to attend two
research summits in Southern California in 2012 – one in early February and the
other in August. Funding will be available for travel.
Proposals should
include: 
·      A
100-word abstract on the same page as your contact and biographical information
(name, email address, phone number, affiliation, brief bio).
·      A
current CV.
·      A
separate 1,000-word (maximum) project proposal detailing your research area and
proposed outcome(s).  Proposals should
describe the research project, its current status, related publications (either
published or in progress), and an anticipated project timeline.  
·      A
project budget. Funding is available for all projects selected to be part of
the team. Awards will likely be in the $5,000-$10,000 range but could
potentially be larger if warranted by the scope and requirements of the
project. 
Send complete applications
and direct all inquiries to Dr. Elissa Nelson at: [log in to unmask]  
Timeline (all
final deadlines for work submission are firm– there will not be any extensions granted):
·      Deadline
to submit proposals: October 15
·      Anticipated
decision/notification: October 22
·      First
research summit: February, 2012
·      Final
presentation of research outcomes: August, 2012

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